Tomorrow Land

Mohammad Azad, the designer of ‘Delhi into the Future’ was inspired by sci-fi movies like Prometheus, Aliens and Transformers to come up with the design of his taxi. As a designer he has always been fascinated by the genre, especially the work of H.R. Giger and Michael Bay.

His idea was to look at the city of Delhi from a futuristic lens. To give it a surreal interpretation of ancient Persian and British architecture that speaks a thousand words of what a human mind is capable of. He used locations such as Jama Masjid, Qutab Minar, and India Gate as they speak of the great minds behind Delhi’s beauty. With the title of the taxi, his intention was to juxtapose the essence of the future with the vestiges of the past.

He faced a bunch of challenges while designing his taxi. First was the concept, on how to connect his sci-fi love with Delhi. He chose monuments as a solution or one can say a bridge to convey the idea.

Secondly, the medium of execution - how it should look like, how it should feel and the overall visual appearance. So he decided to execute it in Adobe Illustrator, even though he wasn't entirely fluent in Adobe.  He created the whole project with 15 individual artworks to sharpen his illustration skills.

Finally, after completing the line drawing when he tried to fill colours he found that each line needs to be connected to the drawing to be able to complete the task. So he had to again fix it from scratch.

As a designer, what inspires Mohammad most about India is its diversity. “It is a sea of different personalities, religions, and ideas. Today, a single click can take a person to a completely different environment. This enables one to do, achieve or be whatever they want to be,” he says. These endless possibilities of today's world are what excite him and keeps his adrenaline pumped.

He started his design career classically. He had no connections with any creative industry person. On top of that, he felt like he was naive. “When I got out of the college in 2014, I found myself in the evergreen catch-22 situation - where nobody gives you a job without industry experience and you cannot get experience without getting a job,” he remembers.

So he joined an invitation design firm for survival and worked there for approximately 1 year before getting into Contract Advertising. In his 2 year tenure at Contract, he worked on brands like Domino's, Tata Docomo, and JK Tyre. Now he works in Animal Advertising.

He believes that Taxi Fabric is an amazing platform for creative people to get known and spoken about by the world. “The project is making cities more beautiful, meaningful and mindful than ever and giving people an opportunity to acknowledge and appreciate the impact design can have on the world,” he feels.

Mohammad’s advice for every fellow designer is: Work. Experiment. Fail. Jab tak andar se awaaz na aaye - 'This is it!'


Photographs by Archisman Misra, Himansh Sang & Geetika Bhandari

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