YOU & I
Busy people living busy lives in a busy city
A city is made by its people which is why Mumbai is a busy city. Everyone from a businessman to a vegetable vendor is busy living their dream, everything happens in fast forward here. I wanted to capture the business of the city through its people. Besides being a busy city, its also a stylish city, from stylish capes to plaid lungis - everyone has a style of their own, I love that. The taxi fabric design is creating an experience for the busy people to take a few moments and enjoy the ride. The backside of the front seats show a 2 dimensional still animation of people walking. In short, its capturing the business of our lives.
I had a little conversation with Irfan bhai before designing the covers, and he didn't particularly have anything in mind for the designs. But, a beautiful coincidence took place which is why this project is so dear to me. A couple months ago, the same taxi driver drove me to a warehouse (where I needed to unload some goods), he voluntarily helped me through the process of unloading the heavy goods without asking for a tip. And today, I got to design his seat cover. He removed some time off his busy day to help me, and in return I did the same. This is karma and a beautiful coincidence.